New Diamond Organization Formed to Steer Industry Marketing Effort
[2009-07-21]
The International Diamond Board (IDB) was established over the weekend to improve the public relations effort and generic marketing campaign for the diamond industry.
"The overarching mission of the International Diamond Board is to create and sustain strong consumer demand for diamonds worldwide through effective category marketing," said a statement distributed on behalf of IDB by Rio Tinto Diamonds and BHP Billiton.
IDB, which will be incorporated in the UK as a company limited by guarantee, is the result of deliberations by an industry working group initiated at the 2008 St Petersburg Forum. The group's steering committee consisted of representatives from the major diamond mining companies – De Beers, ALROSA, Rio Tinto, BHP Billiton and Harry Winston Diamond Corp. A wider range of industry representatives are said to have attended the meeting on Thursday which formalized the launch of IDB.
The group explained that participants in the working group adopted a broad charter to examine the potential role of the organization and to determine how best it could be structured. It is currently in the process of recruiting a "high caliber" chief executive officer (CEO) to lead the organization.
"Over the next 12 months the International Diamond Board will focus on building the organization and initiating its first category public relations and communication program," IDB stated. Among its immediate tasks, "critical" to its success, will be to secure support from all parts of the diamond value chain, it added.
"The overarching mission of the International Diamond Board is to create and sustain strong consumer demand for diamonds worldwide through effective category marketing," said a statement distributed on behalf of IDB by Rio Tinto Diamonds and BHP Billiton.
IDB, which will be incorporated in the UK as a company limited by guarantee, is the result of deliberations by an industry working group initiated at the 2008 St Petersburg Forum. The group's steering committee consisted of representatives from the major diamond mining companies – De Beers, ALROSA, Rio Tinto, BHP Billiton and Harry Winston Diamond Corp. A wider range of industry representatives are said to have attended the meeting on Thursday which formalized the launch of IDB.
The group explained that participants in the working group adopted a broad charter to examine the potential role of the organization and to determine how best it could be structured. It is currently in the process of recruiting a "high caliber" chief executive officer (CEO) to lead the organization.
"Over the next 12 months the International Diamond Board will focus on building the organization and initiating its first category public relations and communication program," IDB stated. Among its immediate tasks, "critical" to its success, will be to secure support from all parts of the diamond value chain, it added.
Source: Shenzhen Jewelry Web
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