Vehicle Service Key to Dealership Survival in Downturn, Says Urban Science

Better targeting potential customers with service offers is one way to improve revenue, said Berlin. Customer and vehicle data provided by automakers can help determine the best way to reach potential service customers. Knowing where a dealer's customers are going for service -- and whether they are going to another same-brand dealer -- can help dealerships understand where service efforts and marketing may be lacking. Insight into customer perceptions can also be found by looking at a dealer's relative ranking, based on key dynamics, in a given market.