Sharp Continues National Marketing Campaign with Emphasis on LCD Innovation and

Comprehensive U.S. campaign highlights next-generation Limited Edition AQUOS LCD TV Series

Sharp Electronics Corporation, the U.S. sales and marketing subsidiary of Sharp Corporation, Osaka, Japan, announces today the third phase of an extensive national marketing campaign that began earlier this year. The campaign continues to focus on Sharp's strong legacies and true leadership in liquid crystal display (LCD) and solar electricity, with this newest initiative emphasizing Sharp's LCD innovation, featuring the next-generation of LCD television, the Limited Edition AQUOS LCD TV.

"Sharp continues to develop and discover new advancements in LCD technology, leading the industry and strengthening the Sharp brand," said Bob Scaglione, senior vice president and group manager, Product and Marketing Group, Sharp Electronics Corporation. "These new ads demonstrate Sharp's expertise and continued contributions to a category that we helped pioneer."

Expanding on the creative strategy developed in conjunction with Lowe Worldwide of the Interpublic Group (NYSE: IPG), this campaign expresses the concept that Sharp's LCD products and innovations can help change consumers' lives. This phase highlights the groundbreaking Limited Edition AQUOS LCD TV Series, which represents the culmination of 35 years of Sharp's LCD innovation, and positions this series as part of Sharp's complete line of LCD TVs that feature 120Hz technology. The print and broadcast ads showcase the true slim design and excellent picture quality of the Limited Edition series, set in a simple, clean background setting.

The commercial features Professor Gerard Fasel, a professor of math and physics at Pepperdine University, who appeared in Sharp's solar and LCD commercials earlier in the year. The commercial closes using the message "Change Your TV, Change Your Life," which is featured in earlier versions of the campaign.

Kicking off on November 22nd, the commercial will be broadcast on high profile network and cable programming, such as "60 Minutes" (CBS) "24" (Fox) "Good Morning America" (ABC) and "Sunday Night Football" (NBC) and on cable networks such as CNN, TNT, USA, Food Network and Fox News. In addition to the TV commercials, print advertising in major newspapers including the Wall Street Journal, USA Today, New York Times, LA Times and Chicago Tribune, as well as major magazines including Time, Newsweek, The New Yorker, Dwell, and Wired will follow.

In addition to the TV commercials and print advertising, the marketing campaign is upgrading the micro-Web site, lifechangingbox.com, with new sections dedicated to the Limited Edition AQUOS LCD TV Series, AQUOS Advantage (Sharp's enhanced customer service program), the Sharp AQUOS LCD TV Series designed for the gaming industry and an LCD Innovation section. Interactive online advertising on sites such as CNET, Yahoo, Google, MSN, and Discovery Networks will support the micro-Web site re-launch.