Samsung mobile phone takes the first market share rate in the US for the first t

According to Samsung Electronics, Samsung Electronics has sold 10.6 million units in the US market to take 22.4% of the market share rate that it took the first place for the first time since it advanced into the US mobile phone market in 1997. Motorola took the second place with 21.1% (10 million units), followed by LG Electronics with 20.5% (9.7 million unit) for third. In particular, Samsung mobile phone record the first also in the Great Britain and France that it has shown the trend of increase in the US and Europe, the premium mobile phone markets. The US is the home of communication technology that it is the world¡¯s largest mobile phone market where 174.9 million mobile phones are sold as of last year.

Samsung Electronics that advanced to the US market in June 1997 by exporting the CDMA mobile phone to Sprint of the US had the accumulated sales of 10 million in 2001, 50 million in 2004 and 100 million in December 2006, and it surpassed 150 million in July this year. Surpassing of 150 million units of accumulated sales would indicate that each person out of two Americans (estimated to be approximately 300 million in June 2007) that have had used Samsung mobile phone or currently in use.

In particular, Samsung Electronics has its next generation communication technology, Mobile WiMax started for the full-time commercial service in the US from this year, resulting Samsung Electronics structuring for secured position in both fields of mobile phone and next generation communication technology in the US market.

Furthermore, it is said that the company structured strategic relationships with the four major communication providers in the US, such as, AT&T, Verizon, Sprint, and T-mobile, to supply the differentiated products and kept on supplying the hit products to make the first position in the market. ¡®Black Jack I" and "Black Jack II" that were released through AT&T in 2006 and 2007, respectively, had great results for 1 million units and 1.5 million units to bring the fever of Samsung Smart Phone in the US market, and the full couch screen, ¡®Instinct¡¯, released in June had the sales of 1.5 million in only five months that it was recorded as the EVDO phone sold the earliest in the history of Sprint.