Focus - Functional and enhanced waters

Focus - Leading water brands hit by credit crunch - Article (3rd December 2008)

Bottled water was the fastest growing sector of the global soft drinks market in 2007 but as the economic downturn squeezes middle-class wallets in Western Europe and North America, there is evidence that tap water is making a comeback. Euromonitor International analyst Rob Walker believes the leading bottled water companies must maintain investment in these markets during the tough times in order to maximise returns in the long term.

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The View from A Farr ? Majors must keep innovating - Article (20th November 2008)

The soft drinks sector has been kept energised by a wealth of product innovation in recent years, particularly from entrepreneurs and smaller companies, but the global downturn threatens to stem the flow of creative thinking. Annette Farr believes it is the responsibility of the major players to take on the risk of developing new drinks concepts and keep the tradition of innovation alive.

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