UK: Tesco escalates price war with 50%-off sale

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UK: Tesco escalates price war with 50%-off sale

While Morrisons, one of the more value-oriented retailers in the UK (and one that says it has been taking customers away from Tesco), has been a bit more "cute" in the way it positions its brand.



Morrisons may be more at the value end of the UK grocery spectrum but its focus on plugging its fresh food in its advertising could mean it will not be seen as one of the UK's "low-end" retailers when the country emerges from recession.

Comment added 5 days ago by Pieceofcake

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