Seven Tips to Writing Sales Copy That Brings in Business

Also consider the questions or comments you get from customers after a sale. What do they want to know? What do they like or dislike?



All this hard information will help you come up with copy that addresses your users’ specific needs and anticipates any questions or objections they might have--just the way a sales rep would do in person.



2. Create an attention-grabbing headline.

A winning headline gets straight to the point and promises an answer to the problem your visitor wants you to solve.



You see limp, irrelevant, ineffective headlines like these all the time:



Welcome to www.MyWebsite.com !