grapple kicks off new soccer promotion

[2008-12-23 17:04:00]

   Grapple® Brand Apples is introducing a free collector??s edition soccer ball promotion for the 2008-2009 crop year. The promotion creates a dynamic, kid-friendly sales opportunity for retailers by combining America??s favorite grape-flavored apple with the surging popularity of soccer. ??Soccer is huge,?? said CMI Marketing Manager Brett Burdsal. ??There are more kids playing soccer than any other sport in the country, and now our free limited edition Grapple® ball is part of the action.??







??The regulation-size Grapple® soccer ball design is very unique and will appeal to a broad variety of age groups, from children to teens,?? added Suzanne Wolter, Director of Marketing at Rainier Fruit Company.



A colorful, high-graphic display unit holds two cases of Grapple® clams specially marked with promotion details. Consumers are instructed to cut out 3 UPCs from Grapple® clam shells and mail with a completed order form and $4.99 to cover shipping and handling.  The Grapple® clam shell label directs consumers to www.grapplefruits.com for the order form and complete promotion rules and regulations.  The promotion is only available in the continental United States, except where prohibited.



Grapple® Brand Apples begin either as a Washington Extra Fancy Gala or Fuji Apple, depending upon the season, and are then bathed in grape flavor especially suited to these premium, super-sweet apple varieties. The result is a uniquely sweet, yet healthful, treat that encourages children to see fresh apples as an attractive snacking option.



Rainier Fruit Company and CMI are the exclusive producers of Grapple Brand Apples, which they distribute to their customers and other Washington Apple shippers. For more information regarding the Grapple® Free Collector??s Edition Soccer Ball Promotion, contact Rainier, CMI or your Washington Apple shipper.

Source: 中国食品产业网
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