Chinese Geely enters Europe market via Turkey

Turkey will be an important contributor towards Geely's target of becoming a global giant, said Shufu Li, founder of the firm. "We are stepping into Europe via the Turkish market. We will learn a lot about the European market from Turkey and our distributor, the Anadolu Group," he said. "We will develop our European strategy based on Geely's development in Turkey, which has the same standards as Europe. Should the Anadolu Group also approve, we would like to expand together into other European markets."