National Sizing Survey Begins

[TC]², Textile/Clothing Technology Corporation, with support from organizations including Lands' End, Levi Strauss & Co., Milliken, and North Carolina State University, plan to obtain data to improve the way clothes fit the U.S. population.



Using [TC]²'s safe white-light based 3D body measurement technology, scanners will be placed in ten cities across the U.S. to capture sizing data on 12,000 male and female subjects from 18 to over 65 years of age. The anonymous data will then be analyzed and summary results provided to participating organizations for a better understanding of body shapes for use in not only apparel, but also in the automotive, aerospace, and furniture industries. Dissatisfaction with apparel fit is a major issue for shoppers. A comprehensive, valid size and shape survey of the U.S. population has not been done for over 30 years. The resulting data analyses from this study will benefit both manufacturers and consumers.



[TC]² developed the methodology for this undertaking after reviewing SizeUK, a similar study just completed in the United Kingdom using [TC]² scanners, and an analysis by Anthrotech ( www.anthrotech.net ), an organization widely recognized for its expertise in measurement surveys and survey strategy design. Since 1950, Anthrotech has been involved in numerous anthropometric surveys of U.S. military personnel.



Subjects will schedule local appointments in half-hour increments, and will not be identified individually, but rather by age and ethnic groups. Incentives will be offered for volunteer participation. To obtain information on sponsorship opportunities, register for scanning, or for more general information on the U.S. National Sizing Survey, visit www.sizeusa.com .

For more information on [TC]² products and services for the sewn products industry, visit www.tc2.com .