DVR Owners Say They Can?t Live without It
[2008-12-23 17:05:58]
Sep 3, 2008
More than 70% of DVR owners say that they cannot live without their DVR, according to a new survey commissioned by NDS, a provider of technology solutions for digital pay-TV.
According to the survey, which asked respondents to rank relative importance of a list of household appliances, apart from the washing machine and the microwave oven, no other household item was deemed more essential than the DVR in today?s homes. The DVR is second only to the mobile phone as the item they can?t live without. The majority of respondents would rather give up their landline phone, dishwasher, radio and MP3 player than their DVR.
The survey also reveals that more than 60 percent of DVR owners with a partner felt that having a DVR had improved their relationship. In the U.S., UK and Australia, respondents attributed this improvement to having the ability to watch their own programs while sharing their favorites with each other. Surveyed Italians feel that their improved relationship happiness is due to the DVR allowing them to plan their evening?s viewing better.
More than three quarters of DVR owners with families in the U.S., Italy and Australia also feel that having a DVR has improved their family relationships, eliminating arguments over TV and allowing for the whole family to join the dinner table. In Britain, the figure was around two-thirds.
Other key findings from the survey include:
DVR owners watch on average slightly more than four hours (4.075) of recorded and live television a day; 89 percent of Americans, 81 percent of British, 80 percent of Australians and 78 percent of Italians all reported that the DVR has improved how much they enjoy watching television; Nearly 61 percent think that a DVR is much easier to operate than a video cassette recorder; Almost 58 percent find that they are watching more interesting TV programmes since getting a DVR; More than three out of four agree that since getting a DVR they are more likely to find something to watch, when they want to watch TV; Many respondents with only one DVR are keen to get a second one: 30 percent of Brits, 52 percent of Americans, 49 percent of Australians and 57 percent of Italians.
The survey was conducted by Consumer Analysis Group in July 2008. The survey involved 1,012 people aged 18-70 years old who have a DVR at home. Consumers were questioned using a mix of phone, in-person and online interviews.?
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