Culture ministry bolsters domestic cartoon creation

A recent Ministry of Culture document puts creation and protection of domestic animation and cartoon industry on agenda.  Creation mechanism and competition order provisions are set to ensure all around and sustainable development of the industry. 

Quality, original, current and unique Chinese style are the key words for cartoons to be created under the new innovation and business development plan.  Both quantity and quality are indispensable while new cartoon images and brands shall all be armed with IPRs.

Market supervision and protection of these IPRs are to be stepped up.  Domestically created cartoon images, brands and derivative products are key subject matters to be shielded with both routine check and specific campaigns in place.(by Liu Shan/Zhao Jianguo)

文化部出台意见扶持民族原创动漫

本报讯  为积极创新机制、改进管理，避免盲目发展、无序竞争，实现动漫产业全面协调可持续发展，文化部日前出台《关于扶持我国动漫产业发展的若干意见》，明确提出要扶持民族原创，保护动漫知识产权。

意见提出，加强创作，培育精品，倡导、扶持动漫产业走民族风格和时代特点相结合的原创之路，坚持走技术创新与市场开发相结合的产业发展道路，大幅度提高我国原创动漫产品的数量和质量，打造拥有自主知识产权的动漫形象和动漫品牌。

意见强调，加强市场监管，保护动漫知识产权。以国产原创动漫形象、动漫品牌及其衍生产品为重点，加大知识产权保护力度。

（刘 珊　赵建国）